Sir Mixalot’s “Baby’s Got Back” is being used (well “Sir” and the instrumentals) for a Target back to school commercial. Picture changing “I like big butts” to “I like backpacks.”

To say I’m disgusted is an overstatement. That’s EXACTLY what I want my kids thinking about. “Hey, ain’t this music from the guy who wrote about big butts?”

The world is so twistedly pitiful. I want to pimp slap the exec who stood up in a boardroom and said, “Look, I know EXACTLY what kids want these days. I know what will get them and their parents in the stores to buy school supplies. BIG BUTTS. Wait, wait, wait, let me explain.”

I don’t EVEN want to know what that explanation would be.